Marketing Operations, Management Consulting
Hi, I'm Paul Cross. My goal is to focus on companies that have a passion to build a strong foundational structure, clear brand identity and use interactive media awareness to make themselves great.
Paul Cross's Bio:
Paul Cross's Experience:
General Manager at GreenScene AgriTek Inc.July 2010 - Present | Chilliwack
GreenScene Agritek Inc. has created a sustainable initiative to combat two major global problems in the equestrian industry: the decreasing availability of good quality bedding material and the increasing cost of waste disposal. GreenScene is currently focused on developing and exporting this green technology around the world. GreenScene brings financial sustainability to the equine industry by providing the horse farms, equestrian centers and racetrack owners with a viable new revenue stream. The mission of GreenScene is to confront the most pressing challenges facing the Equestrian Industry today. One of the most glaring is the high costs of bedding and disposal, it is both an environmental and economical impact on the industry. Our goal is to promote the advantages of sustainable solutions to these challenges, including the reclaiming and reuse of waste bedding for horses.
Managing partner at IR1 Corp.July 2012 - Present | Vancouver
An integrated digital marketing agency operating 3 media platforms: online, social and mobile. Each platform has a number of channels and tools that provide marketing and advertising solutions for business. Through training, seminars and one one meetings IR1 has established itself as the authority in Relevant Interactive Media with a large content centre and tool centre we can take any company and give their customers a WOW experience. Using tools such as Search, Sites, Apps, Loyalty programs and Interactive Wi-Fi. The trend is for large media companies who operate traditional media platforms (TV, radio, publishing and out-of-home) to make investments in digital media platforms. The have done investment rounds in "online" over the past 10 years.... lately in "social" media...."mobile" is next. IR1 brings together the tools required to provide SME with an interactive marketing plan & Advertisers to get their message out on this new media platform.
Director at Lightman Inside - Media ExposureNovember 2010 - Present | Abbotsford
Recently acquired by IR1 Strategies, Lightman Inside Media Exposure - helps "ideas" become companies. We focus on 3 core areas of business. Corporate Structure, Identity, and Awareness. Through business coaching, seminars and one on one meetings the team at Lightman creates a clear path to achieve the desired goals of your company. Our core strength is to take an invested interest in the company to deliver the results required. Our clients are well funded start-ups, business owners buying young companies or looking to bring a new product to their customers successfully.
President & CEO at OYCOJuly 2004 - October 2008
A patented solution to integrate all forms of communications under one web based desktop with an emphasis of Sports and keeping a fan for life
Senior Account Manager at Telus MobilityJanuary 1999 - September 2004
Telus corporate under Clearwest Solutions, Access Wireless and Clearnet
Paul Cross's Education:
London College of Fashion1996 – 1998
College of the Distributive Trades
Paul Cross's Interests & Activities:
Business start ups, biking, family, & biblical values. Redefining corporate identity, brand & facilitating change. Building partnership and licensing agreements. Structuring and fulfilling management operations and product development.